WMG helps Midlands company win award for its bike “MudHugger“

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WMG at the University of Warwick have helped Oldbury-based company, CMK, win an award from leading mountain biking magazine Enduro for their novel bike mudguard product.

The company were awarded the prize based on the effectiveness of the mudguard which attaches to the bike’s seatstays rather than the seat post. The innovative Mudhugger concept was borne out of CMK Director Bruce and Jamie Gardiner’s passion for mountain biking. They turned to researchers and business support specialist in WMG’s SME team based at the International Institute for Product and Service Innovation at University of Warwick to help give life to their design idea.

WMG were able to help prototype the design and gave tailored advice and recommendations on the potential manufacturing route and materials that the company could use. WMG also helped them with materials analysis and technology advice on how to bond different plastics.

The WMG team also worked with Bruce and brother Jamie Gardiner to help create and launch a Facebook campaign to create a buzz around the Mudhugger

Bruce Gardiner said:

"We are delighted that the Mudhugger product has been so warmly received. The support that the WMG SME Team gave us throughout the product development process helped us look at things in a completely new way enabling us to develop something truly innovative yet feasible to produce and market.”

Scott Crowther, Knowledge Transfer Specialist in WMG’s SME Team said:

"It has been great working with Bruce and the team behind Mudhugger. Their commitment and vision has resulted in a fantastic product that has filled a gap in the mountain biking market. This is a really great example of how universities and industry can work together to make a difference to the success of a product.”

WMG runs a quarterly breakfast meeting where SMEs in the West Midlands can find out about the funded support available to them. The next event is on the 30th January. To register visit: https://bitesizeinnovation.eventbrite.co.uk or for general information about WMG's work with SMEs visit www.warwick.ac.uk/iipsi